Approximately 60 percent of businesses don’t have a long-term strategy in place for internal communications, according to statistics on Smarp. Internal communication is essential for boosting employee engagement and productivity, but many companies overlook its importance. It’s natural for companies to allocate more money and time to external communication because they define a company’s image to potential clients.
Employee populations are also lower than target demographics in customer bases. This is why entrepreneurs feel pressured to keep internal communication costs-per-employee low or communicate without expenditure. However, running internal communications effectively and creatively isn’t expensive if you consider adopting a smart communication strategy. Below are some of the best practices for improving internal communications in business.
Review your internal communications plan
Assessing your current strategy is the first step to creating and promoting effective organizational communication. Therefore, you should find out how your communication system has been performing and what your strengths and weaknesses are. After that, make a roadmap on how to accomplish your communication goals. Also, identify the resources you need to succeed and build an internal communications team. Remember, you want to convey the right message to your employees so that you can align your brand image from the inside out.