Roadtec, Carlson Brands No More as Astec Rebrands

Astec Industries is dropping all of its products’ brands, including Carlson Paving and Roadtec, to put them under one brand name.

The company says the former brands will no longer operate as subsidiary companies and will all carry the Astec name, as well as a new logo and color scheme, with all of their online presence consolidated onto one website.

Astec’s new logo marks what is now the company’s only brand.Astec IndustriesBased in Chattanooga, Tennessee, Astec Industries is the umbrella company for Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology (BTI), Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, Peterson, RexCon, Roadtec and Telsmith.

The rebranding is part of the company’s overall strategy to “simplify, focus and grow,” it says.

Originally posted at https://www.equipmentworld.com/feed/

Tags: