Self-proclaimed Chief Donut Officer and local baked goods chef, Alex McEntire opened Chin Up Donuts in November of 2020 with a mission to share positivity and optimism in the world. To grow her business, McEntire applied for Vans “Foot the Bill” initiative, which was developed to help small business get back on their feet throughout the pandemic. Vans selects businesses that show strong creative expression, positively impact their community, and have a clear vision.
Showcasing her retro-style brand, McEntire partnered with Vans to create spirited designs for a “Custom Old Skool” shoe and t-shirt. This offer was available until May 11, 2021 and the net proceeds will go towards new custom design packaging for Chin Up Donuts and a mural by a local artist to be featured in her shop.
“I am excited to share the groovy Chin Up merch that was developed with the help of Vans,” said Alex McEntire, founder of Chin Up Donuts. “An important element to the Chin Up Donut experience is our retro-style shop and branding. I’m so grateful for Vans’ support of my small woman owned business during this challenging time for many local restaurants.”
The designs for the shoes and shirt were inspired by the retro stripes and vibrant colors of Chin Up Donut’s current donut boxes. They are a nod to the desert landscape of Arizona—where the company was born. The color pallet is gender neutral, designed for both men and women.