How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for PPC campaigns?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Originally posted at Crazy About Startups

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