How to Quit Your Job and Pursue Your Startup Idea

S3: Ep 13 – Make A Billion Dollars

That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.

Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.

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S3: Ep 12 – Make $1,000 Today

That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.

This episode is for people who are stuck – people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.

We make it easy for you.

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S3: Ep 11 – The Holiday Mailbag

Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.

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S3: Ep 10 – The Counterintuitive Way To Get Your First Customers

This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.

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S3: Ep 9 – How Will I Know?

Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship – how to set up and run lightweight tests to get a unique perspective no one else does.

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S3: Ep 8 – Do The Thing (Motion vs. Action)

It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

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S3: Ep 7 – Are You Good Enough?

Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?

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S3: Ep 6 – How to be Resilient (feat. IOUs)

Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is – and how to be resilient – is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

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S3: Ep 5 – How to Differentiate Your Startup (feat. Crabs + Running Shoes)

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel – acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

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S3: Ep 4 – Start a Wine company in 17 minutes

Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

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S3: Ep 3 – Whisper Ideas

If you ever find yourself whispering your startup idea at a coffee shop, this podcast is for you.

We dig in on what a good startup idea actually looks like and how to find the right idea for you.

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S3: Ep 2 – How to Test a Startup Idea in 7 Minutes

You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.

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S3: Ep 1 – How to Get a Customer to Choose You (and Bagels)

On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels.

We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion.

We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.

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S2 | Ep. 16: INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.

We’ve had lots of conversations with successful entrepreneurs, but I’m not sure I’ve ever been more impressed than I was after speaking with Daina. Great entrepreneurs have a bias towards action – Daina’s action-based philosophy is incredible and eye-opening.

She talks through how to build a massive brand in a competitive space, how to make decisions in the face of uncertainty, and how she was able to turn three friends with a weekly entrepreneurship club into a company reportedly valued at over a half billion dollars.

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S2 | Ep. 15: How to lose $1.8 billion dollars in 10 days

Today we’ll talk about Quibi. A company that raised nearly $2 billion dollars before launching a product earlier this April. Quibi made the same foundational mistakes most founders make and won’t be around in 18 months. We’ll talk through those mistakes – and how you can avoid them – on this week’s Idea to Startup.

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S2 | Ep. 14: INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies.

Jennifer Goggin, who’s founded multiple startups in the food space and now runs Startle – one of the coolest companies I’ve heard about in a while – stopped by.

Startle is a tech transformation studio that partners with researchers in the food tech space to bridge the gap between research and help build impactful companies.

We get into what that is and how that works, what Jennifer looks for in super early stage companies, what she learned from building her previous startups and exiting Pippin Foods, and ton more.

It’s a really fun conversation with an incredibly smart and tactical founder.

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S2 | Ep. 13: INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.

Marc and Ashley Merrill are married, have kids, and both run fast growing businesses. The thought of handling all that makes my head hurt, but they’ve done it incredibly well. They talk through how they built these businesses, how to prioritize time and effort, how to be steady during times of uncertainty, and how to validate and disprove ideas. It’s an awesome conversation that taught me a ton.

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S2 | Ep. 12: INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship.

Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that’ll brighten your day. Heads up for some curses – they flow pretty freely from Christoph 🙂

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S2 | Ep. 11: Ladders & Lobsters

“Chaos isn’t a pit, chaos is a ladder.” Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity. This podcast looks at the opportunities that’ll be created and how you should approach them in the startup world.

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S2 | Ep. 10: INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I’ve ever tasted.

Agatha Kulaga – co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint – stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.

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Published at Wed, 20 Oct 2021 10:00:00 +0000
Originally Posted at: How to Quit Your Job and Pursue Your Startup Idea