As a startup you generally have to start making sales as soon as possible, quite often that time is yesterday so when it comes to marketing your business most people look at other avenues such as pay per click marketing or paid media on social media. SEO is generally thought of as a long term strategy but startups are missing out if they don’t get their websites in order from day one so that they can become profitable in the future. Done correctly, website traffic is the cheapest form of marketing.
SEO – Search Engine Optimization for Online Marketing Concept.
Imagine growing your sales through other media such as social or paid ads and you successfully grow your business over the next 2 years, however in that time you haven’t touched your search engine optimisation for your website. That’s 2 years you have wasted in which you now would be getting visitors on your website without having to pay a penny for it.
SEO may take time but there are things you can do to improve the time it takes for your websites to be found on the search engines so your startup can generate more business with increased website traffic.