How Important is it for a Business to Offer a Freebie?

If you’re a new business wondering why you haven’t got enough customers, you may need to think about how you are marketing your product or service. One of the hardest things for a startup is getting that lead flow coming in for the first time. You know that once you have a reliable stream of interested people, everything else will fall into place. But how do you get that going? Looking at some of the most successful businesses in the world, the common theme is that they offer something for free first. Providing free trials is a key to an effective marketing strategy.

All the Biggest Industries Have Offers

New business owners should always look to the most successful companies and examine what has worked for them. Rather than try to reinvent the wheel when it comes to marketing, the safest option would be to simply copy the strategies that are generating amazing results for so many others out there. The common theme that can be seen across nearly every industry is the proffering of a freebie to get people interested.

Letting someone try something for free before they decide to pay is common. In the entertainment industry, there are plenty of free trials to be found. Netflix, HBO Max, Amazon Prime, and Spotify all offer a trial of their full service before users pay any money. The same can be seen in the online casino industry where there are a number of free games for people to choose from. These include Book of Dead, Wizard of Oz, and Starburst. Players can get the hang of them first and then decide if they want to spend money on them. Freemium games like Clash of Clans and League of Legends also let people start out playing for free. The gaming experience can then be enhanced through payment.

Originally posted at The Startup Magazine