If you think you have a perfect website, but you’ve never invested in a professional SEO audit, you’re probably wrong. And it’s not that a perfect site doesn’t exist. The reason is that without a thorough diagnosis of its performance, technical issues, content, UX elements, keywords, and a clear marketing plan, it’s rather improbable. A well conducted audit helps achieve business goals providing a set of recommendations that have to be incorporated to the website. Depending on your site’s complexity and quality, it can lead to hundreds of changes or only a few. Either way, it takes time and effort to do it right.
1. Thinking more like a client
Apart from other things, a white label SEO audit will tell you if the UX on your website is sufficient enough or if you have to make some changes to make the page more user friendly. If a customer doesn’t feel good on your website, doesn’t know how to navigate it, where to find interesting content or products, it’s quite possible that he or she will move along to your competition. A website has to be appealing, functional, intuitive and easy to use. It’s a key to its success.
2. Unspoiled performance