In my last article, I talked about how to be an anti-racist CPG, starting on a personal level. As the founder of Nourishing Food Marketing and Head of Marketing at Moonshot, I have had the pleasure to learn from Julia Collins, the first Black woman to co-found a unicorn company, Zume Pizza. In this article, I’ll talk about the next phase of my social justice journey: working to become an anti-racist organization.
Before we dive in, here’s a quick grounding definition of anti-racist from How To Be An Antiracist by Ibram X. Kendi: “To be antiracist is to think nothing is behaviorally wrong or right — inferior or superior — with any of the racial groups. Whenever the antiracist sees individuals behaving positively or negatively, the antiracist sees exactly that: individuals behaving positively or negatively, not representatives of whole races. To be antiracist is to deracialize behavior, to remove the tattooed stereotype from every racialized body. Behavior is something humans do, not races do.”
OK, you’ve started doing the hard work of examining your personal racist biases — what’s next? Let’s broaden our focus to the organizations that we are a part of. Here are a few key ways that you can create an anti-racist organization through anti-racist processes. I’ll speak specifically here about doing this at Moonshot, a climate-friendly snack brand.
Images Are Worth a Thousand WordsAs a consumer packaged goods (CPG) company, we have a unique opportunity to demonstrate our values through our photography by showing Black hands and faces on our website and social media channels. This is an area where we, as CPG companies, have a lot of progress to make. We’re already paying for custom content of our products — as part of content production, we need to make sure that this represents all of our consumers and their communities.